Are you doing business with the people you really, really want to do business with? Or are you doing business with the people you can get?
During his guest appearance on Sales Chalk Talk, a podcast hosted by Hugh Liddle and co-hosted by Gene McNaughton, Stormie emphasizes how business leaders can pivot towards the right customers. The key? Go deep inside the mind of your ideal customer. How? It all starts with The World's Best Buyer Persona® System.
This system helps attract more of who you want to serve and repel those that you don't. Applying the system makes a big difference in regard to the satisfaction and profitability of your business.
Listen to the podcast to learn:
- How to determine who your "right buyer" is
- How to discover your "right buyer's" triggers without using a focus group
- How to say no to customers who are a bad fit for your business
Stormie ends his latest stop on his Podcast Tour with the one piece of advice considered the most important to gaining success in business and life. What's that advice? Take a listen and find out.